What is a Funnel
Customers enter the sales funnel and through a process of discernment, choose to either move to another solution or purchase from you. The action at the end of the funnel, or the purchase, concludes the stages of the sales funnel.
Although most people enter the funnel at the top, not everyone does. Some will enter at subsequent stages, but the process remains the same no matter which stage someone enters the sales funnel.
The image gives some hints as to how you might answer the 3 questions below, and you’ll find that some are easier to answer than others
Content for Every stage of your Funnel
The image above gives some hints as to how you might answer the 3 questions below, and you’ll find that some are easier to answer than others
Each color-coded section of the funnel pictured above corresponds to a stage in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search. The second tier is “interest,” And, finally, the third and fourth tiers, “desire” and “action,” are self-explanatory.
TARGET CUSTOMER
Example: Mall food court
How do you build a winning funnel? By creating a foundation of understanding your buyers’ behavior and creating a marketing funnel that reflects that. Funnel creation.
Here are the five stages of the marketing funnel.
Stage 4
At this stage, bottom of funnel (BOFU) the focus is providing content that can help
your potential customers feel confident in their decision to purchase your good/service.
Case study content, showcasing the success of a previous or current customer, is very effective, especially when the case studies are relevant to, and reflect, the lead. Bottom of the funnel focus needs to be case studies with customers that reflect different customer profiles, verticals, business sizes, etc.
Example A
For instance, if you’re selling marketing automation software to a startup, showcase a startup that 10X-ed their leads. Which would create more confidence why a customer needs this. There are two major factors that can hinder purchases at this stage: negative
feedback from fellow customers and the prospect’s motivation to accept this feedback.
Example B
Say you’ve decided to purchase and you read a few less-than-positive reviews online, how will that determine how you purchase?