Data trumps hunches and prevents bias from corrupting important decisions. Throughout the latter half of the

20th Century, Fortune 500s relied on behavioral & cognitive assessments to inform all aspects of their

personnel decisions— from an employee’s initial selection and training to their team role and eventual promotion.

These paper based assessments had to be individually calculated by a highly trained professional, making them

too expensive for most organizations to afford. However with the advancement of new computer technologies

and algorithms, the cost of such assessments has dropped measurably, leveling the playing field

for businesses of all sizes.